Franchise
DIGITAL, A GROWTH LEVER FOR ART GALLERY FRANCHISEES
Carré d'artistes, the world's leading network of contemporary art galleries for over 20 years, has made its digital presence a brand asset. Beyond its notorious stakes, the brand also offers its franchisees a digital growth lever. A brand's digital reputation has never been more important. Online reviews and posts on social networks play an important role in the perceived value of a brand.
ACTIVE PRESENCE ON SOCIAL NETWORKS
Communicating on social networks is a great way to develop your reputation and create links in an ecosystem always active.
Carré d'artistes communicates through multiple channels. Appearing on the most popular social networks such as Facebook, Instagram or LinkedIn, and more recently TikTok, the brand feeds a community of more than 130,000 followers every day through publications, surveys, interviews and contests.
This dynamic is extended through franchisee gallery accounts that deliver, create and share their own content with customers and artists...and it's a great way to get local exposure.
In addition to inspiring and sharing its daily life, Carré d'artistes is also looking for solutions to expand its offers, support its franchisees and improve its customer experience
DIGITAL OFFERS CONNECTED TO A NETWORK OF PHYSICAL ART GALLERIES
The digital presence of the network is also online via its e-commerce site www.carredartistes.com which offers more than 25,000 works, unique and original paintings or sculptures that can be delivered at home or in a gallery to make art accessible to all.
Because if its franchise has developed, Carré d'artistes renews its digital offer and proposes a website linked to a network of physical galleries. Thanks to this "omni-channel" solution, the offers visible on the site include all the works of the web gallery, leaving the customer a wide choice in terms of works and delivery options.
It is also an important growth lever for the franchisees who benefit from a remuneration calculated according to their role in the operation. In the same logic, the franchisees also have access to a vast catalog to offer their customers. The objective is to create synergies within the network. As a result, the brand optimally coordinates its network of physical galleries and its online retail offerings into a coherent and economically profitable whole.
Because if its franchise has developed, Carré d'artistes renews its digital offer and proposes a website linked to a network of physical galleries. Thanks to this "omni-channel" solution, the offers visible on the site include all the works of the web gallery, leaving the customer a wide choice in terms of works and delivery options.
It is also an important growth lever for the franchisees who benefit from a remuneration calculated according to their role in the operation. In the same logic, the franchisees also have access to a vast catalog to offer their customers. The objective is to create synergies within the network. As a result, the brand optimally coordinates its network of physical galleries and its online retail offerings into a coherent and economically profitable whole.
You want to start a Carré d'artistes franchise and open a gallery? Contact us and let's build your project together!
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