The kings of Neo pop

“Popular, ephemeral, disposable, cheap, mass produced, young, spiritual, sexy, full of tricks, enchanting… and which brings a lot of money.”
In 1957, Richard Hamilton, one of the founders of the British Pop Art, thus defined this nascent movement.
This definition has hardly come a long way when it comes to characterizing the Neo pop movement.
Term probably invented by Noi Sawaragi, Japanese art critic, in 1992, Neo Pop or New Pop is a resurgence of Pop art.
Although less revolutionary and demanding, neo-artists continue to use the same codes as Pop art.
Ready-made, icon figures like Madonna, Michael Jackson, Britney Spears, Mohamed Ali...
Neo pop works as great medias of entertainment by producing ephemeral images.
Closer to the populace than Pop Art, like the Free Figuration, Neo Pop refutes the idea that Art is superior to others and aims to demonstrate that popular culture, consumer society and Art are on the same floor and can cohabit in the same image.
The worthy heirs of Warhol and Lichtenstein are today called Murakami, Koons or Hirst.
Zoom on these kings of Neo pop :

Born in York, Pennsylvania, in 1955, Jeff Koons is one of those who look eternally young.
Always impeccable, clean on him, cordial, punctual, he does not really looks like the idea that one usually makes of artists.
Governed by an almost sickly sense of detail, his artistic life would certainly not have had the same success without this singularity.
Undoubtedly the most famous living artist, his work nevertheless remains very controversial.
In his early days in his small apartment in New York, he created inflatable sculptures with vinyl, plastic and mirrors.
Then, in 1980, he placed new vacuum cleaners in a window illuminated with neon lights.
Inhabited by a sensation that he describes as "sexual" when working on his sculptures, he realized his first major sale in 1985 :
One Ball Total Equilibrium Tank, a basketball plunged in a salt water solution for 2700 Dollars.
 

More controversial than Koons or Murakami, Hirst sees no time in favor of his work.
Considered one of the heirs of Pop art, leader of Neo pop, he sees his value of today declines in the face of the reproaches of his increasingly detractors :
Damien Hirst became an advertiser of his own works, accused of speculating via intermediaries on the price of his works to increase the value of these.
More a businessman than an artist, he is struggling to renew himself but whether he wants it or not, with a sense of aestheticism, vision and great ideas, Damien Hirst remains an artist.
One of the most remarkable of his generation...

Fabien Novarino was a classical figurative painter in his early days, and has been integrating photography into his works since 2010.
From personal or professional photographs that he acquired with an agency, he then designed original graphic works that are claimed of the Neo pop style.
Produced from a clever mix of collages, drawings and stencils, Fabien Novarino's paintings are inspired by the icons of cinema, music, modern urbanism and the universe of Comics.
Totally actual, his Art is a barely masked tribute to the entertainment company.