2022 Pantone color: Very Peri Purple
The choice of Pantone 2022 color
The Pantone color as a symbolic
mark of contemporary changes
When it comes to the language of colors, purple has always had a unique meaning: it symbolizes intellectualism but culture too. This explains its relatively timid use in the world of graphic design. However, this shade also displays a slightly assertive shade of blue. In the West, while purple is related to culture, blue is translated as infinity, wisdom, and the future.
In this regard, the Pantone 2022 color is intended to be a subtle symbol of the state of mind marking the beginning of the year.
According to the American foundation, the Very Pery would express a lively and cheerful attitude (...) that encourages
courageous creativity and imaginative expression. This mentality would result through the evolution of our relationship with life and technologies. The post-Covid era seems to finally inspire new hope, not to mention, mature reflection in the use of science and digital tools.
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Very Peri: blue or purple?
While many of us refer to Very Peri as “purple,” it turns out that its nature is slightly more complex.
The American foundation does qualify its color of the year as blue. So, blue or purple? If it does seem that Very Peri is a kind of artificial purple, it could also be interpreted as a contemporary reinterpretation of the values which are closely related to our perception of blue.
THE VERY PERI COLLECTION BY CARRÉ D'ARTISTES
Seduced by the Pantone colour of the year? You can discover a multitude of contemporary artists using Very Peri in the Carré d'artistes section dedicated to this definitely modern colour.
A blue in disguise
Therefore, even if it is theoretically a blue, we see that in the reality of the facts, Very Peri turns out to be used like a purple that we could qualify - not without being bold - as “fake blue”.”. It is also interesting to analyze the annual choice of Pantone as a re-questioning of current color affinities, obviously through reviewing the values expressed by contemporary artists.
The latter sprinkle with sparkling nuances, a color which is traditionally associated with wisdom and purity, translating a desire for creative emancipation and day dreaming, within the artworks displaying this color as ambiguous and intense.
The successor to the Pantone ultraviolet
If the choice of Very Peri is not trivial, it is also because it succeeds another purplish shade, elected by the foundation as the color of the year 2018: Ultra-violet. In this era before the major health pandemic, this choice of color reflected our society’s love for progress and the unprecedented power of imagination that the technological advances of the time gave us a glimpse of: In Vitro meat, 3D printing, etc. ... It is interesting to reflect in retrospect on this choice and how it is questioned today.
While science then seemed associated with a potential for exploration and freedom, almost comparable to the immensity of the cosmos, the latter now arouses more moderation and mistrust, which is reflected within the artistic enthusiasm around from Very Peri, today.
From imagination to hope
more parsimony. As the metaverse, crypto-currencies and uberization slowly take a grip on our daily lives, it is with great hope and moderation that artists come to paint a world that wants to be more mature and responsible. In other words, Very Peri is now positioned as a real shade of optimism, brightening everyone's mentality.
3 artists to discover using Very Peri purple
As the shade of the year is in the spotlight of design and fashion, we encourage you to discover modern artists taking over this complex color, resulting in extremely subtle artworks and in keeping with the age of time.
Corbière Liisa: Contemporary reviewal of landscape painting
very colorful paintings and an oil painting highlighting a surprising relief. Through the use of Very Peri, the latter comes to represent flower fields in the form of large, deep flat areas, triggering contemplation. If the shades of colors that are used modify our perception of reality, it is through the aim of describing a rich and colorful vision of the French countryside, which instantly brings,along an impression of calm and appeasement.
Espinoza Abril: Colorful and minimalist graphic compositions
He has a peculiar interest in animals, which emerge through a unique style, in a painting, where each element coexists in a peaceful manner.
Misako: An ode to contemporary pop culture
Resolutely inspired by Andy Warhol, Misako describes a vision of pop culture through a surprisingly modern and flashy form.
Her use of Very Peri only remains richer and more fascinating.